About Us

We started from humble beginnings in 2006, with a small online shop selling shuttlecocks, however we have experienced rapid business growth. And as such, in 2009, we incorporated as Super Sporty@UK Ltd., with a business emphasis on sporting equipment.

Currently, we have 4 different brands of shuttlecocks catering for customers/ clubs of differing levels/ skills. They are Yang Yang, DHS, JinQue and Aeroplane. All of them are BWF (Badminton World Federation) official sponsor shuttlecocks and they are well known throughout the world. We are Yang Yang's sole distributor within the UK and also an authourised JinQue UK distributor.

Besides badminton equipment, we also stock bicycle accessories and table tennis equipment as well. To further benefit our customers, we are always looking to further expand our product range, so if you have any suggestions as to what you'd like to see, please let us know.

We hope to show our UK customers base that excellent quality can be found in less popular brands. This is also ties in with our business objective “to provide the best for our customer”.